Head into 2023 with refined writing skills! Expert trainer Jule Shannon will be facilitating new in-depth online training course Mastering The Media Release on Friday 24 February.

Using real industry examples, this three-hour course willl explore how to prepare clear, up-to-date, and professional media releases for your organisations and/or clients. Examples come from the government, corporate and not-for-profit sectors. 
 
Designed as an in-depth session for early-career professionals, you’ll have plenty of opportunities to ask questions and receive feedback on your own work.

By the end, you'll be well-equipped to create effective media releases that stick.

Here's what you will learn:

1. Write engaging headlines, straplines and leads

2. develop interesting story angles on a range of topics

3. shape the body of the media release

4. prepare appropriate quotes for your key spokespeople

5. manage political and strategic messaging in the copy

6. negotiate with subject matter experts for stronger content outcomes