It is critical that the “uniqueness” of your business is clearly understood by customers so that your communications and promotions can cut through the clutter. This webinar will assist you to identify and succinctly articulate what sets your business apart from your competitors.
LEARNING OBJECTIVES: 1. Identify what is truly unique about your business 2. Identify your competitive advantage from a customer experience perspective 3. Identify how you will address both financial and environmental sustainability
LEARNING OUTCOMES: 1. Increase lead generation by clearly communicating your Unique Selling Points (USPs) 2. Increase conversions of leads to purchase decision by enhancing the customer experience 3. Ensure the viability of your business by implementing financial and environmental sustainability
ABOUT THE PRESENTER: Simone Eyles Simone Eyles is an entrepreneur who uses new technology to solve old problems.
Simone began her first business start-up in 2011. Since then she has successfully started and sold two companies. Simone has also completed her Diploma in Financial Counselling and has worked on the Far South Coast and Far North Coast of NSW working in disaster recovery.
With a degree in Graphic Design and 15 years’ experience working around Australia from National to State Government, the new industry as well as Boutique Advertising Agencies Simone has a unique set of skills from designing to marketing and PR. Simone has won several business awards and been featured on 60 minutes and in the Australian Institute of Company Directors Magazine.
Simone is passionate about small business and the important role they play in our local economies. During COVID Simone became one of those “sourdough bakers” and is still baking goodies every weekend.
ABOUT THE HOST: Court Sayer-Roberts Court is a qualified small business financial counsellor who has over 20 years management experience including 9 years at senior management level within the food manufacturing industry within New Zealand and Australia overseeing the production and launch of major food brands and products.
Court has experienced firsthand the challenges that rural businesses face, having been through drought periods himself with both SunRice and his own businesses in Leeton, which includes small business consulting, and owner/operator of a café and catering business.
Court works closely with small businesses in building and coaching high-performing teams and individuals to meet their goals, as well as help develop business relationships with their key stakeholders through changing environments. This means helping simplify business processes and understanding finances to make informed decisions.
Court provides small business advice in the local government areas of Leeton, Griffith, Narrandera, Hay, Edward River, Murray River. He can also assist with navigating the extensive range of government assistance packages presently available.
This webinar is aimed at small businesses throughout NSW who have just started or have an established business and we have the capacity to host up to 50 people.
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.
