In an ever-evolving marketplace social media remains one the most cost-effective ways to raise awareness of your business and to engage with existing and prospective customers. Small business owners are time-poor and it can be easy to forget about your social media strategy.

LEARNING OBJECTIVES:
1. Establish your starting position with a social media audit.
2. Know how to source fresh engaging content quickly.
3. Identify what is the optimal frequency for social media posts for your business.

LEARNING OUTCOMES:
1. Develop and implement a simple social media strategy.
2. Post fresh engaging content at a frequency that works for your business.
3. Match your content posts to the seasonal cycle of your business with a social media calendar.