Hyperlinks and QR codes provide one of the most important tools in the digital world and have the capacity to influence online behaviours and sales for your business.

The expert presenter will examine how hyperlinks and QR codes affect website performance and how they can assist you to measure interactivity and user interaction.

LEARNING OBJECTIVES:
1. Understand what a hyperlink is and the different forms of hyperlinks available for your business
2. Learn 5 ways that hyperlinks can improve your digital presence and where you can effectively add hyperlinks to your digital content
3. Learn how to identify hyperlinks across different applications and be aware of cybersecurity using these links

LEARNING OUTCOMES:
1. Minimise cybersecurity risks
2. Improve performance by understanding how hyperlinking content will benefit your digital presence across a broad range of applications
3. Maximise the customer experience by understanding what technology is available to create hyperlinks and QR codes