First Impressions are lasting and getting your business brand on target is an essential way for you to make the best first impression. The expert presenter has 28 years experience in brand development and will guide you through the steps of developing an effective brand guide for your business. This is a demonstration and theory based webinar that will provide a range of tips and tools enabling you to create, maintain, and protect your brand to give your business marketing sustainability.

Learning objectives:
1. Learn the importance of branding for your business.
2. Understand the importance of aligning your business brand to your target audience.
3. Learn how to manage and protect your brand.

Learning Outcomes:
1. Maximise your brand value by confidently identifying what elements make up your business brand.
2. Improve performance by developing sound strategies to implement your brand across all your marketing and messaging.
3. Achieve marketing sustainability by understanding the tools available to create your business brand.