Heston Blumenthal invests in Murray Cod

Wikipedia: Fir0002/Flagstaffotos

Wikipedia: Fir0002/Flagstaffotos

Murray Cod Australia has announced the appointment of Michelin starred, Heston Blumenthal and The Fat Duck group, as the business’s key advocate in a five-year agreement. The high profile signing represents a significant milestone for the luxury food producer.

Considered one of the world’s greatest chefs, Blumenthal, OBE, is the Chef Patron of several acclaimed restaurants in Great Britain, including one Michelin star The Hind’s Head, two Michelin star Dinner by Heston Blumenthal in Knightsbridge London and three star The Fat Duck, which earned its first Michelin star in 1999 and The World’s Best Restaurant title in 2005, along with Dinner by Heston Melbourne, located at Southbank, which currently hold two hats in the Australian Good Food Guide.

Along with his team in the UK and Australia, Heston will be a powerful advocate of Aquna Sustainable Murray Cod. He will also look to showcase the sustainable, pond-grown fish including through the group’s social media networks, and where appropriate, at events and in their restaurants. He will also provide assistance and advice with menu and product development.

Ross Anderson, MCA chairman said: “Heston Blumenthal is an outstanding person and a world leader in his field. We are confident the involvement of his group as a stakeholder in MCA will further accelerate our progress in securing Aquna’s position as a global luxury food brand. Heston’s imaginative and inventive ideas will extend to menu and product development and will mesh perfectly with the innovative ethos of the team at MCA,” Mr Anderson said.

Heston Blumenthal, MCA’s new brand ambassador said: “We are delighted to be working with MCA. The innovative way they have created a luxury fish product by combining natural processes evolved over millions of years with cutting edge technology aligns with the way I approach food and cooking, resulting in fantastic quality.”

Rachel Whiting