New Snowy Valleys Tourism Video Released

A new promotional film inviting and encouraging holidaymakers and day trippers to visit the Snowy Valleys is being launched this week.

The four-minute short film captures the spirit of the region, and is aimed to emotionally connect with viewers, showcasing a region that was ravaged by bushfires but is bursting back to life.

The narrative is about beautiful landscapes, rugged adventure and peaceful wanderings and invites people to ‘come find us’ in the Snowy Valleys; the perfect place to escape from the stress of the everyday, with so much space to enjoy.

Snowy Valleys Council Mayor James Hayes said, “The film is about letting the wider population know that despite the challenges we suffered in the summer bushfires, and then further with COVID-19 restrictions, our region and its businesses are open again and ready to welcome Covid safe visitors”.

The film shows the many attractions and vistas that the Snowy Valleys is becoming known for including hiking, biking, boating, fishing, exploring, the freshest tastes direct from the farm gate, award winning cold climate wines, and the natural beauty of the quiet landscapes.

“This new film touches on all of those experiences, and much more and we are very excited to be welcoming visitors again,” said Clr Hayes.

Four shorter versions of the film, each with its own theme, will also be released in coming weeks. The films will be supported by social media and print marketing.

The tourism film project was funded as part of the NSW Government’s New Council Implementation Fund round one.

Council’s Executive Director Community and Corporate Paul Holton said the visit Snowy Valleys film is being released now to captialise on VisitNSW’s current Love NSW campaign.

“We know there are travel restrictions between states at the moment so we are especially targeting people from across NSW and the ACT to consider the Snowy Valleys in their future travel plans and as a destination for their next holiday,” Mr Holton said.

“We will be showcasing all the films on our own social media channels and on the Visit Snowy Valleys website, as well as partnering with Destination NSW, Thrive Riverina and Country Change to hit a wide audience,” Mr Holton explained.

“We are also encouraging local businesses and operators to share the films and other Snowy Valleys content through their own social media channels and we hope that regional media outlets will also help to share the message about coming to find us in the Snowy Valleys”.

People can view and share the promotional film via the Visit Snowy Valleys social media sites and it will also be housed on the visit snowy valleys website in the coming days.