Learn about the 4 Characteristics of a Service. You have probably heard of the 4Ps in relation to marketing and selling a product, however, not many people have heard of the extra 3Ps required for a service which then becomes the 7Ps Extended Marketing Mix.
LEARNING OBJECTIVES: 1. Learn the 4 Characteristics of a Service and how itdiffers from a Product. 2. Ps of Marketing and Selling a Service 3. Understand how to overcome the challenge of a service being tangible.
LEARING OUTCOMES: 1. Be able to be “tangibilise” your service offering so the purchase decision becomes easier 2. Apply the extra 3Ps required to effectively market and sell a service 3. Update your content and apply proven tactics to sell a service.
ABOUT THE PRESENTER: Krystal Maytom Krystal has worked extensively in the realm of Public Relations and Event Management. She previously worked as the Manager of a theatre where she was responsible for marketing plans, creating social media content, event management, staffing and overseeing the financials of the business.
Krystal brings experience in the community services industry, in both the youth and disability sector. During her time in this field she planned and facilitated training workshops and delivered a Youth Mentoring Program.
In 2018 she co-founded Leeton Women In Business and currently serves as the Secretary for the Leeton Business Chamber.
Krystal is an Accredited Mental Health First Aider.
ABOUT THE HOST: Dales Whyte Dales Whyte's career and his success is achieved by utilizing the many skills gained in a diversity of business ownership and management roles along with his successful ability to interact with people from all levels.
Dales' ability to ask quality questions, drill down & understand the needs of small business has enabled him to provide advice & assistance to many hundreds of small business across a diversity of industries. His ability to communicate to customers is beyond question with many years in radio, sales & marketing, making him a skilled & valuable advisor to regional businesses.
Dales is an accredited mental health first aider.
This webinar is aimed at small businesses throughout NSW who have just started or have an established business and we have the capacity to host up to 50 people.
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.
