The webinar by regional tourism development expert, Linda Tillman of Tilma Group will outline trends in what contemporary travellers are looking to experience, and how to offer transformational experiences that meet their expectations.

The webinar will include case studies of collaborations across the tourism industry, and of regional and rural businesses and destinations that are effectively maximising benefits from visitors.

We will cover how can rural destinations can:

• develop and communicate compelling reasons to visit?

• develop immersive and transformational experiences?

• position themselves competitively?

• attract new visitor markets?