You don't get a second chance to make a positive first impression. Keeping your website fresh and up to date is essential to build confidence between you and your customers. If you are extremely time poor a practical life-hack is to outsource updates or at least delete out of date content. Customers don’t want to see that your most recent post is 12 months old. They want useful information on your products and services. Updated information also helps build domain authority.

LEARNING OBJECTIVES:
1. Understand why you cannot adopt a ‘set and forget’ approach to your website
2. Be aware of the importance of SEO
3. Recognise why scheduling website maintenance is important

LEARNING OUTCOMES:
1. Implement a simple website content plan
2. Boost sales through SEO
3. Create a simple website maintenance policy including checklist