Learn how to think and make decisions like an entrepreneur. Lateral thinking and creative problem solving are attributes of an entrepreneur’s right brain mindset. Understand what innovation is and how you can embrace it to enhance your business. Innovation can be as simple as improving your processes or bundling products and services for customer convenience. It doesn't require you to invent something new.

LEARNING OBJECTIVES:
1. Understand an entrepreneur’s mindset including lateral thinking
2. Learn about simple process innovation versus invention
3. Understand where your products/services are perceived to be on the Product Life Cycle

LEARNING OUTCOMES:
1. Make better business decisions by adopting an entrepreneur’s mindset
2. Embrace innovation to boost your competitive advantage
3. Re-position your products/services to be more appealing to customers