One of the most cost-effective ways you can create a competitive advantage for your business, to attract customers and increase profit, is by fostering a culture of genuine customer service. Learn “The 6 Ways to Build a Customer-Centric Culture”. Understand how customers perceive service quality and how to supplement or augment your core service product to offer a point of difference.

LEARNING OBJECTIVES:
1. Understand how customers perceive service quality
2. Learn “The 6 Ways to Build a Customer-Centric Culture”
3. Learn about customer retention strategies

LEARNING OUTCOMES:
1. Implement setting customer service standards to establish a competitive advantage for your business
2. Motivate and energise your staff to maintain successful customer relationships
3. Retain customers through effective service recovery