Your Value Proposition is the reason why customers turn to your company over another. It solves your customer's problem or satisfies your customer's need. Each Value Proposition consists of a selected bundle of products and/or services that caters to the requirements of a specific Customer Segment.

In this sense, your Value Proposition is an aggregation, or bundle, of benefits that your company offers customers. Some Value Propositions may be innovative and represent a new or disruptive offer. Others may be similar to existing market offers but with added features and attributes.

Learning Objectives:

- Learn how to identify your customers pains and gains

- Discover what the best pain relievers are that you can provide your customers

- Understand your current value proposition and discover ways to improve your offering

Learning Outcomes:

- A working knowledge of what a value proposition is and how to apply it in your business

- An understanding of your customers pains and gains

- The knowledge to refine and adapt your value proposition to grow your business