Course | Wine Tourism Ready - Learn how to build a profitable tourism business

Wine Tourism Ready is a self-paced online course that teaches you how to attract more international travellers and develop a profitable tourism trade.

While much of the focus for wineries is on domestic tourism, attracting international visitors allows you to diversify your markets and create new avenues for business. But where do you start? What markets should you target? How do you navigate the different industry players and promote your tourism product globally?

This comprehensive course answers these key questions and more. 

Developed in partnership with the Australian Tourism Export Council, Wine Tourism Australia and Fastrack Asian Solutions

There are six modules in total. Work through the lessons, templates and activities step by step to create your own wine tourism plan in module 6, or simply skip to the topics you’re interested in.

Module 1: Capitalising on the visitor economy

Module 2: Setting up your tourism experiences

Module 3: Using B2B channels to bring in business

Module 4: Mastering your consumer marketing

Module 5: Pricing for profit

Module 6: Delivering your tourism growth strategy