that’s a wrap! Country change expos 2025
The 2025 Country Change Expos, held in Wagga Wagga in September and Griffith in October, have marked a significant milestone in RDA Riverina’s ongoing mission to showcase the benefits of regional living and connect newcomers with local opportunities. This year’s events saw record engagement, vibrant community participation, and strong outcomes for both attendees and exhibitors.
Expanding Reach and Engagement
Pre-event promotion was extensive, with over 28,000 emails sent to Country Change and RDA Riverina subscribers, and event information amplified by our partners and stakeholders across the state. Social media campaigns generated more than 700,000 views, with engagement and reach both more than doubling compared to previous years. The Country Change website saw over 18,000 sessions, with expo event pages becoming the most frequent landing spot for visitors.
Media coverage included TV stories, radio interviews, and newspaper features, ensuring the expos reached audiences well beyond the Riverina.
Who attended?
Pre-registrations reflected a broad geographic interest:
Wagga Wagga Expo: 138 pre-registrations (57% Riverina, 21% Sydney, 8% Melbourne, 5.8% Rest of NSW, 3.6% Queensland)
Griffith Expo: 87 pre-registrations (57.5% Riverina, 18.4% Sydney, 16.1% Melbourne, 4.6% Overseas)
Attendees ranged widely in age and background, with many expressing a keen interest in relocating and seeking employment. The main reasons for attending were to explore regional living and job opportunities.
Event Highlights
Stallholder Growth: The expos saw a significant increase in stallholders compared to last year’s inaugural Riverina Discovery Weekend and Country Change Expo, with 35 at Wagga and 24 at Griffith, representing local governments, employers, health and volunteer services, and community groups.
Community Spirit: Live music, food stalls, and interactive displays created a welcoming atmosphere. Community highlights included performances by local musicians at both expos and strong volunteer involvement, including in event setup.
Tours and Jobs Board: Town tours were available in 4 towns across the two expos, and the jobs board resulted in at least one attendee securing employment.
Outcomes and Feedback
Attendee Satisfaction: 100% of survey respondents said their expectations were met
Average Event Rating: 8.5-9 out of 10
96-97% would encourage others to attend in future
The most valued aspects were the opportunity to connect with Country Change exhibitors, employers, and local services.
Stallholder Experience: 100% were satisfied or highly satisfied with their experience, cost, and communication from organisers.
91% were likely or highly likely to exhibit at future expos
Community Impact: The expos fostered connections between newcomers and locals, showcased the region’s lifestyle, and provided practical pathways for those considering a move.
The 2025 Country Change Expos have not only increased awareness of the Riverina as a destination of choice but have strengthened community ties and delivered tangible outcomes for attendees and exhibitors alike. With overwhelmingly positive feedback and clear evidence of impact, the expos stand as a testament to the power of collaboration and the appeal of regional living.
