The practical Inbound Strategy Workshop is designed to provide tourism businesses, such as tours, attractions and accommodation, with the necessary steps to develop and sell export-ready tourism products to the international travel trade.

Who is it for?

The Inbound Strategy Workshop will suit tourism businesses that offer a bookable experience, including:

·        Accommodation

·        Tours and activities

·        Paid experiences at cellar doors, breweries, distilleries and farm gates 

·        Visitor attractions

Topics include:

·        Understanding international markets

·        Tailoring visitor experiences

·        How to work with distributors to sell internationally

·        Business processes, sales tools and steps to get started

What is included?

·        Tourism insights, case studies and industry tips

·        Discussion and activities

·        Networking morning tea and lunch

This workshop is presented by Destination NSW as part of the NSW First Program, designed to assist tourism businesses to develop, promote and sell tourism products and experiences.