There are 3 key factors that drive success for a business, and they make up your Sustainable Competitive Advantage (SCA). You must also celebrate and communicate your strengths. It is critical that the “uniqueness” of your business is clearly understood by customers so that your communications and promotions can cut through the clutter.
LEARNING OBJECTIVES: 1. Identify what is truly unique about your business 2. Identify your competitive advantage from a customer experience perspective 3. Identify how you will address both financial and environmental sustainability
LEARNING OUTCOMES: 1. Increase lead generation by clearly communicating your Unique Selling Points (USPs) 2. Increase conversions of leads to purchase decision by enhancing the customer experience 3. Ensure the viability of your business by implementing financial and environmental sustainability
This webinar is aimed at small businesses throughout NSW who have just started or have an established business and has the capacity to host up to 50 people.
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.
